February 6–8, 2026

11:00 AM–5:00 PM | 131 Greene St, NYC

Step inside an immersive Tony’s Chocolonely red world created by Cj Hendry, powered by Shopify. Unwrap sweet surprises and discover how Tony’s is helping to end inequality in the cocoa industry.

Unwrap the unexpected RSVP

Explore

Leading up to Valentine’s Day, enjoy an immersive red installation designed by artist Cj Hendry, attend community Chocolate Club events, and more!

Unwrap

Every guest gets a blind box upon entry with, at least, a Tony’s Chocolonely bar in a surprise flavor…plus you never know what else we may have in store.

Uncover

Learn why transparency matters in cocoa—and how Tony’s is building a fairer future for chocolate.

Exclusive
panel

Unwrap impact—How bold ideas drive breakthrough change

February 6, 2026
6:30 PM–7:30 PM

Join us for an exclusive panel featuring Aidaly Sosa Walker (VP of Marketing, Tony’s Chocolonely), and acclaimed artist CJ Hendry as they explore how creativity can hijack attention and turn it into impact.

RSVP

*Entry is first come, first served. RSVP does not guarantee entry if the event is at capacity, so please arrive early to secure your spot.

Blind box basics

How it works

Get a blind box upon entry and buy extras for just $1 each (while supplies last).
Unwrap to find (at least) a Tony’s Chocolonely bar in a surprise flavor in every box…plus you never know what else we may have in store.

Why blind boxes?

Because the cocoa industry is like a (blind) box of chocolates, there's no transparency, and it's hard to see the inequality at the source. Tony's exists to end exploitation in cocoa. The only inequality you'll find here? The sweet surprise you'll get to take home.

crazy about chocolate, serious about people

Hi there,

We’re Tony’s Chocolonely. We make incredibly tasty chocolate and are on a mission to end exploitation in the cocoa industry. Not just for our chocolate, but all chocolate worldwide. The more people that join us and share our story, the sooner our vision can become the norm. Are you in?

FAQs

RSVP is not required and the pop up will be open to everyone. Rsvp will not mean prioritized entry.

Shopify NY is located in the SoHo neighborhood of Manhattan, near the B, D, F, M subway at Broadway-Lafayette Streets Station, the A, C subway at Spring Street, the 4, 6 at Bleecker Street Station and the R, W subway at Prince Street Station.

There are several garages in the SoHo area, but we are not currently affiliated with any.

Shopify NY is a space where local entrepreneurs and their communities come to connect, learn and grow. Drop by for unique workshops, panels, and popups.